Elon Musk is telling Twitter advertisers he’s shopping for the platform to “assist humanity” and would not need it to turn out to be a “free-for-all hellscape” the place something will be mentioned with no penalties.
The message to advertisers posted Thursday on Twitter got here a day earlier than Musk’s deadline for closing his $44 billion deal to purchase the social-media firm and take it personal.
“The rationale I acquired Twitter is as a result of it is very important the way forward for civilization to have a typical digital city sq., the place a variety of beliefs will be debated in a wholesome method, with out resorting to violence,” Musk wrote, in an unusually-long message for the billionaire Tesla CEO who sometimes initiatives his ideas in one-line tweets.
He continued: “There may be at the moment nice hazard that social media will splinter into far proper wing and much left wing echo chambers that generate extra hate and divide our society.”
The message displays considerations amongst advertisers — Twitter’s chief income — that Musk’s plans to advertise free speech by slicing again on moderating content material will open the floodgates to extra on-line toxicity and drive away customers.
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