ABC7 is looking for a strategic inventive government who understands how a media model interacts with audiences anyplace and anytime. Reporting to the President and Normal Supervisor of KABC-TV, this government will handle the station’s model on all platforms and produce model applicable unique content material. This place requires experience in data-focused, audience-based model growth and design, content material creation and social media advertising, in addition to expertise in social listening, gross sales promotions and influencer advertising.
Obligations:
-Handle the ABC7 model on all platforms (on-air, on-line, cell, and so forth.) by means of the event and execution of revolutionary inventive and advertising campaigns.
-Leverage analysis and actual time information analytics to launch well timed social media campaigns that develop viewers engagement with and emotional connection to the ABC7 model, content material and expertise.
-Oversee the inventive growth and manufacturing of dwell occasion, unique sequence and choose short-form programming.
-Handle the station’s off-channel media finances and media shopping for company.
-Develop the model identification and relevance of ABC7 by growing and creating unique, emotionally-impactful content material and contact factors for our audiences.
Fundamental {Qualifications}:
-A demonstrated monitor file of managing the inventive expression of a media model on and off-air.
-Expertise with, or deep understanding of, model administration throughout digital platforms (on-line, cell, and so forth.), together with social media.
-A robust understanding of easy methods to use analysis and information analytics instruments to drive viewers engagement and media shopping for on all platforms.
-Expertise supervising the event and manufacturing of dwell occasion and sequence programming.
-Wonderful administration abilities and a capability to encourage a inventive, constructive, supportive and inspiring work atmosphere.
Most well-liked {Qualifications}:
-Expertise working within the advertising and/or programming division at an area broadcast station.
-Expertise producing unique content material that integrates sponsors and advertisers.
Required Schooling
-Bachelor’s diploma or equal work expertise.
Equal Alternative Employer – Feminine/Minority/Veteran/Incapacity/Sexual Orientation/Gender Id.
